evoucher.com.au. This was at the early days of online. You still had to launch a product with print when magazines were still popular. Insight was when people get a gift voucher, a high percentage never get around to using it. Or they lose them. Or forget them. And there’s a use by date on them. Evoucher was to be the gift voucher that enables you to get the gift that you really want – from over thousands of suppliers. The style of art direction for this campaign was editorial. From memory it went into guys magazines such as Ralph, Follow me, etc. We created an advertorial fictitious story in jest. Monty my writer was the drunk.

Writer: Mony Noble
Art Director: Andy Iles
Photographer: Skeet Booth
Agency: Leo Burnett