Vero Insurance needed a new campaign. Strategy was to show thorough they are. That’s why they’re the best. We came up with the Vero ‘inspector’ – a fastidious representative from Vero who goes literally above and beyond to analysis your business. While shooting the tv, we allowed enough time to shoot the stills properly. You’d think that’s obvious, wouldn’t you. But it’s invariably not the case. The last two ads were my thoughts on the development of the campaign – and effective outdoor. Simplifying the thought down to de-ja Vero and repeating Vero over and over again to show how thorough Vero is a sweet idea.

Writer: Matt Vandermark
Art Director: Andy Iles
Director: Tim Gibbs
Photographer: ?