First published in 1880, The Bulletin was the most influential Australian publication for culture and politics. The campaign line we came up with was ‘Setting Australia’s agenda’. The print campaign was fun to create. We bought to life well known sayings of gossip/rumours/idioms (cat out of the bag, fox in the hen house, bull in a china shop).
Photographer: Bruce Allen
Writer: Matthew Vandermmark
Art Director: Andy Iles
Agency: Oil
