Subway were one of the first sponsors of The Biggest Loser – a weight loss reality show that went gang busters in Australia for a few years. With a limited budget, we managed to produce 3 tvc’s. As everyone knows, exercise is only half the picture….
Writer: Nick Ikonomou
Art director: Andy Iles
Director: Gerard Lamkin
Awards: BAD 2006 Bronze tvc campaign, BAD Bronze 30 second tv – Push ups, BAD Bronze 30 second tv – Running