One of the longest projects I’ve been involved with. (I took over this campaign after art director Ben Gay moved to Melbourne). But it was worth it in the end. Animation was the call for our cynical audience – 16/17 year olds. They tend not to reject or judge animation compared to teenage actors. Funny how quick times change – logging your 100 hours’ is now done on an app.
Writer: Jeff Smith
Art Director: Andy Iles
Animator: Matt Dye, Cutting Edge
Awards: BADC Silver digital and new media – interactive branded content 2012,