Married the attributes of each model of phone to the ‘personality’ of the hands: ie a tough, durable phone had a gangsters clenched had. The model that had a one touch emergency key had a hand playing with worry beads. The hands free model was shown as a pirate hook. Great illustrations. The second ad had ears, with the third showing lips. I can’t find a copy of it as yet.
Writer: Dave Shirlaw
Art Director: Andy Iles
Illustrator: Drawing Book Studios
Agency: Leo Burnett