Go straight to the heart outdoor campaign.
Go straight to the heart. The heart of shopping. The heart of the city. The client wanted a brand campaign to remind city folks that The Myre centre is THE shopping centre that’s in the centre of Brisbane. It was skewed heavily towards females. Three images were created for this campaign: Lovers gate, The perfect shoe and Shopping success.
Writer: Nick Ikonomou/Andy Iles
art Director: Andy Iles
Photographer: Bruce Allen, Sydney
For Christmas we just continued the strong branding with gifts.