Ladbrokes were established as a gambling alternative in Australia by now. To up the anti, they managed to get VISA on board as a sweet offering to their members. All winnings can go straight onto your VISA card. We came up with the concept of mates out shouting one another, as they do. Well, if you’re paying for lunch, I’ll shout the drinks. We’ll then I’ll shout the next thing. And so on.. It turned into a mini Hangover movie. Just swap the tiger for a horse.
Writer: Jeff Smith
Art Director: Andy Iles
Director: Ryan Renshaw
Agency: The really quite good ideas co.