Heritage Bank Canstar Award tv

Nice spot that reinforced Heritage Banks positioning – People First.
The brief on the first ad below was to communicate that Heritage won the Canstar Cannex award for most outstanding value, yet again. Now, personally I hate when a client chest beats. But Heritage isn’t that sort of client. The spot illustrates this beautifully. One of the best accounts I’ve ever worked on. Following the Band Awards night are 2 retail spots.

Writer: Andy Iles/Andrew Bartlett
Art director: Andy Iles
Director: Tori Garrett
Agency: bcm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s