Nice spot that reinforced Heritage Banks positioning – People First.
The brief on the first ad below was to communicate that Heritage won the Canstar Cannex award for most outstanding value, yet again. Now, personally I hate when a client chest beats. But Heritage isn’t that sort of client. The spot illustrates this beautifully. One of the best accounts I’ve ever worked on. Following the Band Awards night are 2 retail spots.

Writer: Andy Iles/Andrew Bartlett
Art director: Andy Iles
Director: Tori Garrett
Agency: bcm