gotu roadside assistance

Alliance insurance was getting into the pay as you go insurance market. Apps. No membership needed. We came up with gotu, and designed the logo and created a low budget outdoor transit launch campaign.luckliy the contrived imagery of girl broken down by the side of the road wasn’t requested, so I created strong iconic typographic art direction to get the campaign off and running. It was through this campaign I met Tom Kimmorley, who I got to illustrate the campaign. Legend.

Writer: Andy Bird
Art director: Andy Iles
Illustrator/typographer: Tom Kimmorley
Agency: next Thursday

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