A DM piece for bottle shop owners. To launch Dark and Stormy, we created a detective novel with a secret back, containing an actual bottle of Dark and Stormy, a cassette of the radio campaign, and a mag light torch. The pages were double page spreads of the ad campaign. Beautifully illustrated via Drawing Book studios.
Senior team: Greg Alder and Paul Figg
Designer: Andy Iles
Agency: Leo Burnett