With the tagline ‘The pen more people pinch’, ‘Hands off pencil case’ was a simple brand ad. The emotional image of the family height was next. Says its durable and a nice way of showing ‘for over 40 years…’
The skater ad was specifically for a fabric pen.
Writer: Shane Murray
Art Director: Andy Iles
Photographer: Skeet Booth
Awards: BAD Bronze print newspaper large – ‘Red Alert’ topical ad