With client supplied images, I created a simple outdoor campaign that wasn’t in the ‘yell and sell of old SuperAmart’ style. The initial execution of LOUNGE LIZARDS WELCOME set the tone of the campaign. (Some puns crept in, I must admit). I love writing for outdoor. Must be simple. A few words. Job done. Hard to do. But effective. Agree?
Copywriter: Andy Iles, Charles Schaefer
Art Director: Andy Iles
CD: Andy Iles
Agency: next Thursday