Amart were caught in a spiral. One that no-one ever wished to be caught in. The yell ‘n’ sell one. Once a brand is on that road, there’s no way but dead end. Where’s the remote! We began with tweaking their name from Super Amart to Amart Furniture. Gave them a new logo, and then a new tone of voice. From there, we produced a new tv campaign. Introducing The Martins – a fictitious Aussie suburban family that every month comes up with another reason to purchase more furniture.
Concept: Andy Iles
Writer: Andy Bird, Charles Schaefer
Art Director: Andy Iles
Director: Frazer Bailey
Agency: next Thursday