Amart brand tvc’s

Amart were caught in a spiral. One that no-one ever wished to be caught in. The yell ‘n’ sell one. Once a brand is on that road, there’s no way but dead end. Where’s the remote! We began with tweaking their name from Super Amart to Amart Furniture. Gave them a new logo, and then a new tone of voice. From there, we produced a new tv campaign. Introducing The Martins – a fictitious Aussie suburban family that every month comes up with another reason to purchase more furniture.

Concept: Andy Iles
Writer: Andy Bird, Charles Schaefer
Art Director: Andy Iles
Director: Frazer Bailey
Agency: next Thursday

Lazy Susan
The Rellies
Silly Season
Boxing Day Sale

Gaming

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s